Over Fall Break (October 10 - 12) my friends and I decided to take a spontaneous road trip to Philadelphia. It was nice being able to get out of town and relax for a few days. We ate a lot, tried their famous Philly CheeseSteak, and went to local tourist spots. 

When driving around Philadelphia, I noticed they had a different marketing approach than they do in DC (although not pictured in this blog post). They have a lot of street and wall art and used pop art in their billboards. This clearly demonstrated the importance of researching who your target audience is and learning about their culture. 

I had a lot of fun learning about Philadelphia and I can't wait to go visit again. Especially for some Philly CheeseSteak!