This was definitely a bit more on the PR related side, but I didn’t mind it since I just graduated with a degree in public relations, so I was able to pick up on this project pretty quickly. We prepped with the clients and the Garfield team ahead of the live twitter chat on the type of questions we would ask during the live chat, who would be moderating, how to answer/engage with the community, and tackle crisis comms (if it came up).

Leading up to the live Twitter chat, we worked closely with the design team to make sure we had the assets in the right specs, our clients and Garfield were both promoting the event, and worked to renew the PSA.

During the day of the actual live Twitter chat, I was on the phone with the clients, Garfield’s team, and our PR team to make sure everything was running smoothly and we all had our eyes on the different comments coming through.