Wow, what a ride. This was my first time working with Facebook’s creative shop to develop assets for the Shelter Pet Project and also my first time executing FB ads. Facebook creative shop worked as our “creative agency” and developed assets while we liaised between the creative team and the clients.

Once the assets were finalized, I worked with the director of digital media to build and execute the geo targeted ads that featured available pets for adoption. We worked until late hours building the ads since the highly targeted campaign required lots of different ad sets!