Alexa Skill: Save The Food

We worked with SapientRazorfish on this project. They presented this idea of creating an Alexa skill for Save the Food (client: NRDC). Once we got the client’s approval to move forward, we went full steam ahead to create the TV spot, build a new website, and develop the Alexa skill.

This was my first time on set for a production shoot, so I had a lot of fun seeing the creative concepts come to life. We were also on premise to make sure the appropriate brand language was being captured and the overall shots were consistent with the Save the Food branding.