Keep America Beautiful "Changes" :60 TV

I’ve been waiting for years for this :60 spot to launch! It’s one of my more proud projects that I got to work on. From conducting research on what consumers think about recycling, building a creative concept based on the brief to pre to post production. We got to partner with Keurig, so watch the spot closely to spot their appearance! Back when we were working on this creative, not all MRFs were able to recycle Keurig cups, but they’re now 100% recyclable.

This was also one of my first projects where I voiced my opinion in including more diversity in the TV spot casting. I still love this spot when I watch it today. The transition, the music, to the acting and messaging. Yes!