I’m was so happy my clients said yes to Reddit! I feel like Reddit gets overlooked because people aren’t as familiar with it or are a bit intimidated by the platform, but Reddit has one of the strongest communities across all social platforms! I strongly believe that all brands should be on Reddit (well, if it makes sense for their target audience!).

For this specific campaign, we ran promoted posts, category takeovers, and first views for the new rebrand launch.

One thing to note: you can’t treat Reddit ads like you would on Facebook or Pinterest. It’s a different world, so there are different creative (and ad copy) best practice guidelines to follow.

I’ve been waiting for years for this :60 spot to launch! It’s one of my more proud projects that I got to work on. From conducting research on what consumers think about recycling, building a creative concept based on the brief to pre to post production. We got to partner with Keurig, so watch the spot closely to spot their appearance! Back when we were working on this creative, not all MRFs were able to recycle Keurig cups, but they’re now 100% recyclable.

This was also one of my first projects where I voiced my opinion in including more diversity in the TV spot casting. I still love this spot when I watch it today. The transition, the music, to the acting and messaging. Yes!

This was one of my first projects entering the working world - putting together this MNR for Shelter Pet Project’s partnership with MTV2. We worked closely with our PR team, the clients, and MTV2 on making sure everyone was comfortable with the language and assets used. I also worked closely with the web development team in putting this MNR together to make sure everything flowed, links were working, and clients were happy.