SKYY Vodka & Reddit Activation

I’m was so happy my clients said yes to Reddit! I feel like Reddit gets overlooked because people aren’t as familiar with it or are a bit intimidated by the platform, but Reddit has one of the strongest communities across all social platforms! I strongly believe that all brands should be on Reddit (well, if it makes sense for their target audience!).

For this specific campaign, we ran promoted posts, category takeovers, and first views for the new rebrand launch.

One thing to note: you can’t treat Reddit ads like you would on Facebook or Pinterest. It’s a different world, so there are different creative (and ad copy) best practice guidelines to follow.