I’m was so happy my clients said yes to Reddit! I feel like Reddit gets overlooked because people aren’t as familiar with it or are a bit intimidated by the platform, but Reddit has one of the strongest communities across all social platforms! I strongly believe that all brands should be on Reddit (well, if it makes sense for their target audience!).

For this specific campaign, we ran promoted posts, category takeovers, and first views for the new rebrand launch.

One thing to note: you can’t treat Reddit ads like you would on Facebook or Pinterest. It’s a different world, so there are different creative (and ad copy) best practice guidelines to follow.

Implemented new pixel strategies across multiple Allergan brands (LoLo being one of them) and ran paid social media across Facebook, Instagram, and Snapchat. Pixel strategies can be a bit confusing to digest and can take a while to set-up since you have to really know the website to know how to categorize your events, but once you get the hang of it, it’s all pretty straightforward.

I’ve been waiting for years for this :60 spot to launch! It’s one of my more proud projects that I got to work on. From conducting research on what consumers think about recycling, building a creative concept based on the brief to pre to post production. We got to partner with Keurig, so watch the spot closely to spot their appearance! Back when we were working on this creative, not all MRFs were able to recycle Keurig cups, but they’re now 100% recyclable.

This was also one of my first projects where I voiced my opinion in including more diversity in the TV spot casting. I still love this spot when I watch it today. The transition, the music, to the acting and messaging. Yes!

We worked with SapientRazorfish on this project. They presented this idea of creating an Alexa skill for Save the Food (client: NRDC). Once we got the client’s approval to move forward, we went full steam ahead to create the TV spot, build a new website, and develop the Alexa skill.

This was my first time on set for a production shoot, so I had a lot of fun seeing the creative concepts come to life. We were also on premise to make sure the appropriate brand language was being captured and the overall shots were consistent with the Save the Food branding.

Wow, what a ride. This was my first time working with Facebook’s creative shop to develop assets for the Shelter Pet Project and also my first time executing FB ads. Facebook creative shop worked as our “creative agency” and developed assets while we liaised between the creative team and the clients.

Once the assets were finalized, I worked with the director of digital media to build and execute the geo targeted ads that featured available pets for adoption. We worked until late hours building the ads since the highly targeted campaign required lots of different ad sets!

This was one of my first projects entering the working world - putting together this MNR for Shelter Pet Project’s partnership with MTV2. We worked closely with our PR team, the clients, and MTV2 on making sure everyone was comfortable with the language and assets used. I also worked closely with the web development team in putting this MNR together to make sure everything flowed, links were working, and clients were happy.

This was definitely a bit more on the PR related side, but I didn’t mind it since I just graduated with a degree in public relations, so I was able to pick up on this project pretty quickly. We prepped with the clients and the Garfield team ahead of the live twitter chat on the type of questions we would ask during the live chat, who would be moderating, how to answer/engage with the community, and tackle crisis comms (if it came up).

Leading up to the live Twitter chat, we worked closely with the design team to make sure we had the assets in the right specs, our clients and Garfield were both promoting the event, and worked to renew the PSA.

During the day of the actual live Twitter chat, I was on the phone with the clients, Garfield’s team, and our PR team to make sure everything was running smoothly and we all had our eyes on the different comments coming through.